DEREK E. BAIRD · FIELD RECORD

Case Studies

14 entries

Applied work pulled out of the archive — campaigns, research, and platform experiments from Disney, Yahoo, and independent projects, 2004–2020.

September 22, 2020

Case Study: How I Grew A GIPHY Channel from Scratch to 14 Million GIF Views

Like most successful recording artists, the COVID-19 outbreak in March brought everything — live concerts, recording, and fan events — to a screaming halt. After the initial shock of lockdown, Chris Mann got busy…

January 27, 2019

Case Study: Walt Disney World | Gen Z Social Media Content + Influencer Marketing

Derek E. Baird > About > Publications > Recommendations > Portfolio, Case Studies & Projects STRATEGIC CHALLENGE Walt Disney World Parks & Resorts (WDW) engaged our team to leverage video content and…

January 27, 2019

Case Study: Walt Disney World | Gen Z Social + Digital Strategy

Derek E. Baird > About > Publications > Recommendations > Portfolio, Case Studies & Projects STRATEGIC CHALLENGE Walt Disney World Parks & Resorts approached our team to drive higher visitation…

January 27, 2019

Case Study: Disney's Yellow Shoes | Gen Z Social Media Content Testing

Derek E. Baird > About > Publications > Recommendations > Portfolio, Case Studies & Projects STRATEGIC CHALLENGE Yellow Shoes Creative Group, the internal creative agency for The Walt Disney Company,…

January 27, 2019

Case Study: The CW Network | Social Media + Influencer Marketing

Derek E. Baird > About > Publications > Recommendations > Portfolio, Case Studies & Projects Strategic Challenge Warner Bros. Entertainment Group was interested in tapping into the power of fandoms,…

March 12, 2018

Derek E. Baird : Portfolio, Case Studies & Projects

Derek E. Baird > About > Publications > Recommendations > Portfolio, Case Studies & Projects FEATURED CASE STUDIES Walt Disney World | Gen Z Social Media Content + Influencer Marketing Walt Disney World…

June 11, 2014

How Teens Use Instagram [CASE STUDY]

Business Insider columnist, Caroline Moss, has an interesting piece that explores how teens use Instagram . It's a pretty spot on case study of how teens use mobile social media apps like Instagram. Ms. Moss delves…

June 1, 2014

How to Use Instagram Like a Teenage Girl [CASE STUDY]

TechNews Daily takes a peek into the teen world of Instagram through the eyes of a teenage girl. Learn the nuance of filters, hashtags and popularity. If your Instagram feed consists of sunsets, water droplet close-ups…

March 12, 2011

Case Study: 5 Social Tools In Practice at Harvard

In this SlideShare presentation from SXSW 2011, Chris Traganos ( @ctraganos ) of the Harvard Web Working Group ( @harvardwww ) shares a case study of the many ways in which Harvard University uses various types of…

June 11, 2009

2009 Ypulse Youth Marketing Mashup | Campus Case Study Slam Recap

SurveyU : Five Facts About College Age Youth 20,450,833 U.S. College Students College students outnumber residents in every state except California, New York and Texas; 76% of students attend a public college, 24%…

February 9, 2006

Case Study: Yahoo! IM & Collaborative Learning

Innovate: A Journal of Online Education Using Instant Messaging for Collaborative Learning: A Case Study Susana M. Sotillo Abstract In the spring of 2003, I became intrigued by the use of instant messaging (IM) when one…

July 22, 2005

m-Learning | Literature Review & Case Study

Literature Review in Mobile Technologies and Learning : “Mobile technologies are a familiar part of the lives of most teachers and students in the UK today. The challenge for educators and designers, however, is one of…

September 13, 2004

Portfolio of Social Media Case Studies

Crossroads Research Project : "Faculty Investigators have begun reflective case studies about their experiences with integrating technology into their teaching. Some of the case studies take an…

September 11, 2004

Case Study | Introducing New Technologies

David Silver : But I'm an English Major!: Introducing New Technologies into the Humanities Classroom . "...students can use such courses to overcome often mild, often deep-rooted fear of computers, the Net, and the…